A trusted partner to help shape
and share your story.

A trusted partner to help shape
and share your story.

Connect. Inform. Inspire.

Communications strategies to create connection and community

I founded Union Bay Communications because finding and sharing great stories inspires me, and I appreciate that the relationships we make through that process make the world feel a bit more connected. The nature preserve found at the base of Union Bay on Lake Washington is surrounded by a diverse collection of organizations that match my personal and professional interests – from abundant outdoor areas to higher education, healthcare, nonprofit organizations, as well as hospitality and retail. That mix of natural beauty, love of learning and lively places to gather and connect is a reflection of the types of clients I enjoy.

My approach to communications strategy is based on working as a partner with my clients to develop programs and campaigns that match your business objectives and resonate with your audiences. The years I spent working in in the software and hospitality industries, as well as with higher education and other clients, provided extensive experience creating and executing effective communications programs, as well as the ability to lead teams across multiple groups with differing goals, balance impossible deadlines, and translate complex information to a variety of audiences.

Services and Expertise

Messaging and Strategy

  • Messaging framework development
  • Communications plan development and execution
  • New product and property launch expertise
  • Crisis communication planning

Media and Community Partner Relations

  • Established relationships with local and national print, broadcast and online journalists
  • Amplify your message through regional visitor bureaus and community partner organizations
  • Identify and engage impactful influencers

Content Creation

  • Website content and blogs
  • Press kit development
  • Email marketing campaigns

Clients & Results

Current and past clients have received exposure in national, local and vertical industry media including The Today Show, CNBC, Fast Company, BusinessWeek, San Jose Mercury News, St. Louis Post Dispatch, USA Today, The Wall Street Journal, The Observer, Sunset Magazine, Vogue Magazine, Travel + Leisure, Wine Enthusiast, 1889, 425, KUOW, KING5, KOMO, KIRO, The Seattle Times, Seattle Magazine, Seattle Met, Seattle Business Magazine and the Puget Sound Business Journal among others.

Beth Herrell Hall (formerly Silverberg)

Finding and sharing a great story drives my love of communications and public relations. A Northwest native, I was born and raised in Portland, Oregon and graduated from Gonzaga University in 1991. My communications career began in the heady days of 1990’s Microsoft public relations, first with WE Communications and then in-house at Microsoft. After nine years in high tech PR, I started an independent consulting practice serving clients in higher education, nonprofit organizations, and the hospitality industry. I began consulting with Fire & Vine Hospitality in 2013 and happily joined the company as Public Relations Director in 2017.

In September of 2022, I made the leap back to private consulting practice and formed Union Bay Communications to focus on providing communications strategy and media relations support to a variety of clients and partners with compelling stories to tell. Whether you need an embedded public relations director or you are an organization looking for local expertise and connections in Seattle and around the Pacific Northwest, I look forward to working with you.